A MOUNTAIN OF FLAVORS

Feb 22, 2019

For more than 50 years, 1001 Cvet, the famous Slovenian brand, has been renowned for using only the best raw materials for creating traditional & unique tea blends.

Details

Client: 1001 Cvet
Year: 2018

Categories

Campaign

The task was to create a campaign that will introduce a new range of “mountain tea” flavours and tell a story of three unique blends inspired by Slovenian mountains.

Solution: Every mountain has a different story to tell with its own unique aroma & scent. We wanted to show this special link between each tea blend and the mountain that inspired it. The idea was to emphasize the strong tradition of mountain blends and the warm feeling of familiarity and trust they invoke in loyal customers, but also attract a younger population with an authentic story.  Therefore, the story goes – the 1001 Cvet mountain tea blend is a true symphony of nature, rich flavour, tradition and inspiration! Bring me the mountains, in a cup!