HPBABY

Mar 7, 2019

Croatian Postal Bank first ordered a print campaign for contactless HPB MasterCard debit card.

Details

Client: Hrvatska Poštanska Banka
Year: 2015

Categories

Campaign, Digital

We asked ourselves: when can we benefit the most from using a contactless card? The answer was pretty clear – when we’re in a hurry. We wanted to portray a real life situation the user can easily relate to. And thus our baby was born. It started as a print campaign and extended on digital media, where our baby surprised visitors of various web pages with a real life cry of boredom. 🙂