A rich company history endowed in mystery, a product that went on a journey from pharmacies to the Viennese and French royal courts… asked us to create a web page that would be worthy of telling this complex, yet so to the point brand story. Needless to say, we lifted our glasses up high and said cheers, Antique!

Antique Pelinkovac is Badel’s oldest and most famous premium herbal liqueur and also one of the most fascinating Croatian drinks. It was created by Franjo Pokorny, a master distiller, tradesman, chemist and founder of the company Pokorny, one of the predecessors of Badel 1862. During his prolific and extraordinary career, he revolutionized the production of alcoholic beverages. However, During World War II, the original recipe for Antique disappeared under obscure circumstances. It had been missing until the beginning of the twenty-first century, when it was unexpectedly found…

Sounds intriguing? Well, it certainly is.

That’s why we chose to create a web page encircled with the drink’s unbelievable history, but defined through its fresh and revised brand communication. A new slogan, new visuals and brand videos produced by yours truly, added to the already irresistible appeal of Antique. We shared titbits about the recipe, gave a look into the carefully crafted production… but ultimately held on to some secret. After all, we had to make sure that Antique keeps its mysterious and timelessly original character.

Take a peek at Antique.