National energy programmes and similar activities in the field of conservation, sustainable use, protection and improvement of the environment… there’s a lot that comes under the jurisdiction of the Environmental Protection and Energy Efficiency Fund. However, no matter the vast diversity of their many projects, everything this institution signs off on is based on the effort to achieve energy efficiency and use of renewable energy sources. That is why we were thrilled to work with this institution to deliver a resounding, emotionally charged message regarding (climate) change to the people of Croatia.

Even though Croatia is a country blessed with natural riches, our knowledge and ecological consciousness still doesn’t come close to the amount of exquisite beauty we are so accustomed to. All that natural fortune is part of our national identity, so it was on us to bring awareness to the fact that everything we do leaves its mark on nature, but also the generations that may inherit a world without the things we take for granted. Forest sounds, the sun’s touch, a sip of fresh river water…

The main campaign idea was to derive concrete action from relatable introspection – all the while (e-) mobilising current generations. And who better to connect with a nationwide audience than acclaimed actor Goran Bogdan? TVC, radio, OOH, digital channels… all hands were on deck. By asking all the hard, yet beautiful questions; Goran motivates us to envision a future in which we claim our world as our own, personal responsibility. Participating in world affairs equals accountability. To offer present one of several solutions through which the Fund will be glad to provide via informing and co-financing, we chose to start with e-mobility, a rising trend in the global auto-industry and the perfect way to always find your sustainable way… home.