Podravka’s ketchups had a lot of things going for them; made with the finest sea salt using no preservatives whatsoever, “capped” by the most practical of no-leak caps – they were truly quality made and tasty to begin with. The problem was, very few people seemed to notice all of that…

A new communication platform focused primarily on digital channels, encompassing point-of-sale locations as well, with a sprinkle of fresh key visuals – these ketchups made our work cut out for us! As usual, we dipped right into it! Everything started from the key message / brand claim: “The fun side of tomato”, which perfectly summed up the unique character of the product while kick-starting a light-hearted, memorable communication platform that heavily targeted Zoomers and Millennials (16-35).
From there on, we just kept going. A microsite for all the real ketchup-lovers, animating giveaways, animated videos, attention grabbing SoMe activations, remarkable merch and a POS communication to remember – all of this made sure our ketchups finally caught up to their respected competitors!