Croatian Postal Bank first ordered a print campaign for contactless HPB MasterCard debit card.
Client: Hrvatska Poštanska Banka
We asked ourselves: when can we benefit the most from using a contactless card? The answer was pretty clear – when we’re in a hurry. We wanted to portray a real life situation the user can easily relate to. And thus our baby was born. It started as a print campaign and extended on digital media, where our baby surprised visitors of various web pages with a real life cry of boredom. 🙂