Mar 18, 2019

Designer Outlet Croatia, a shopping „city“, fashion & lifestyle destination on the east edge of Zagreb city, opened it`s gate.


Client: Designer Outlet Croatia
Year: 2018


Campaign, Event

The task was to build awareness of the new Designer Outlet Croatia as the best destination to buy great brands at great prices with discount all year round. To persuade the audience to visit DOC for the opening date and in the opening period. And to direct and organize the opening day event that shows and communicates all listed + provides fun & good times.

We went with the simple, logical main message that communicates all of the benefits: Designer Outlet Croatia is your most accessible/affordable/nearest fashion destination. But, we did this in one word: „najdostupnija“, a word with ambiguous meanings, meaning both – being the most accessible and the most affordable.

And for the opening event we have prepared sugar & spice & everything nice for all of the guests and customers attending. We had free popcorn, photo booth, dancers, confetti, great food and drinks, violins, great music… But for the atmosphere we really can’t take the credit, this one goes to all the great people who joined us.

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