TASTE OF NATURE, TASTE OF VICTORY!
1001 Cvet, the leading tea brand in Slovenia in cooperation with the Ski Association of Slovenia, challenged us again, but this time to create an authentic brand story that connects the famous tea brand with young Slovenian ski-talents and users through loyalty programs.
Client: 1001 Cvet
The main question we asked ourselves was – how do we connect the moment of enjoying a warm cup of tea with actively supporting the future of Slovenian skiing? What we needed was an authentic and warm story. We had to introduce the young talents to the public, and it had to be personal and direct. The solution was an integrated campaign that focused on building an emotional story of national pride in sports. We told the story of young Slovenian ski-talents and asked the Slovenian people to dream big and dream together. We spread the pieces of this story across various channels (television, radio, social networks, printed materials, loyalty program, microsite, digital advertising, POS), inviting people to support the young skiers in achieving their goal of bringing Slovenia to the top of the world. As part of this campaign, 1001 Cvet proudly donated 1 eurocent for every product sold to support young talents. The message is clear: Only when we dream together, we win together!