TEACHER NAMED HOPE
Communicating sensitive and delicate subjects like this one is never easy; nevertheless, this turned out to be one of the most rewarding experiences so far.
Client: Rotary Club Zagreb 1242
The purpose of this charity campaign we symbolically named “My teacher’s name is Hope” was to raise public awareness of hospitalized schoolchildren diagnosed with serious, often life-threatening, medical conditions. The video content, billboards, city-light ads, social media activities, news articles and press releases depicted a real scene and told a real story from the hospital classroom, with the emphasis on one goal – raising funds for furnishing e-classrooms with smart TVs and computers in order to make everyday activities easier and more cheerful. The main event, the charity concert held in the Vatroslav Lisinski concert hall, together with the open line for phone donations, quickly and successfully fulfilled the task. Dear kids, thank you for showing us again the true value of hope. Keep fighting!