THE WURST CASE SCENARIO
Podravka, a food company with a wide assortment of sausages and cured meats challenged us in this case to create a new packaging design for these products, making them uniform, recognizable, and appealing to customers.
Using more recognizable graphic elements, additional shapes, and specific formatting of the defined typography, we designed a consistent, eye-catching and original platform. We established the connection with previous solutions by applying the typical “table cloth” pattern that emphasized the feeling of homemade, and shifted the focus to the brand’s local heritage. Additionally, the textured matt varnish, together with the raw paper pattern, gave the whole packaging that desirable, more natural feel. To make the product differentiation more straightforward, we created the unique colour coding system. Perhaps the most interesting part of the whole process for us was the photo shoot – a true festival of food artistry, captivating aromas and mouth-watering compositions.
Long story short, working on this project fulfilled us in every sense. Podravka, it was nice “meating” you!