You say tomato, we say paradise

Jul 19, 2019

When it comes to bio-products on the market, customers are becoming more selective and it is not easy to differentiate the product from its strong competition. And then we stepped in…



Client: Podravka
Year: 2018 – 2019


Branding   Design Campaign   Packaging

We designed new packaging for Podravka Bio tomato where we incorporated original, special and creative design. The look we chose was simple and clean with illustrations of Mediterranean nature and landscape that are reminding us of the natural paradise where these tomatoes are growing.

The second part of our task was to create a slogan and a TVC tag-on. Since the message we wanted to send was all about the pure Mediterranean environment, we created a simple headline: Podravka bio tomato – Touched only by nature, which aligned perfectly with the packaging and illustration.

 Podravka Bio Tomato, we are rooting for you!

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